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A glowing chartreuse cube waits before seven receding stone gateways under a slate sky, a metaphor for a product users love facing the organisation's approval gates
  • Orsen Okami
  • Geschrieben von Orsen Okami
Oktober 6, 2026
16 min lesen

Users Buy the Product. Organisations Buy the Company.

Product-market fit proves users want the product; procurement fit proves the organisation can buy the company, and in regulated Europe that second fit is an investable asset.

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