Introduction

We establish Ribunok as a cool brand, that will speak to both parents and kids and helping them unleash their creativity. If this becomes a community gathering positive energy, teaching some good values and making an impact around us, we would achieve the first step.

Scaling the model

We know that kids might want to do the same as us, meaning drawing and getting a few days later their ideas brought to life by a designer. We plan with the money from phase 1 to build the platform that will connect designers to kids and their parents, so that more creatures come to life.

Scaling the impact

While having more people, more sales thanks to the scalability model, we should always keep in mind the impact we could have on other kids lives. This is why phase 3 will bring causes to the table, supported by others institutions and brands, and where the ribunok community will help by releasing cool designs where a part of the revenues will go to charity.